Boot Up

Published On August 21, 2012 | By Shannon Kulik | Style and Strength

We’ve got our eyes on the Katherine Riding Boot by Steven Dann. A bit expensive, but if you believe (like we do) that riding boots should last for years and that riding boots should begin to take on that weathered and worn look, you may consider it an investment or at the very least, a less expensive form of therapy.

Katherine Riding Boot by Steven Dann

Boots Fashion Riding Boots Steven Dann

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Bohomamma is working to solve the answer for ourselves of how brands can incorporate media; messaging; advertising and commerce; social issues; film and radio; and, art into a society and culture online magazine which is respectful of the time of the people who stop by.

Our site is evolving and we like it as such.

We began with a key demographic of women in their 30s and 40s and, good thing; because we too our women in our 30s and 40s - it made our jobs easier. We were (and, are) traveling that road well - we were named an Honoree in lifestyle websites last year by the 16th Annual Webby Awards and approximately 40% of the Bohomamma community are women in their 30s and 40s.

It is precisely because of the fierceness of our key demographic that we felt empowered; we began thinking "there is so much more we can do..."

We pay attention to the lives of our subscribers and Facebook followers, and such; and, we began to notice grandmothers from Indiana and boys from the Bronx, as subscribers. We categorize our new friends as friends of a good story and a secret orator themselves.

We got tickled us and decided to stay on this creative path for a while. We like the idea of sharing Eminem's life and songs with the grandmother from Indiana; and, we love the idea of sharing a June Cash acoustic one with the boy from the Bronx.

Continued...