Bohomamma is working to solve the answer for ourselves of how brands can incorporate media; messaging; advertising and commerce; social issues; film and radio; and, art into a society and culture online magazine which is respectful of the time of the people who stop by.
Our site is evolving and we like it as such.
We began with a key demographic of women in their 30s and 40s and, good thing; because we too our women in our 30s and 40s - it made our jobs easier. We were (and, are) traveling that road well - we were named an Honoree in lifestyle websites last year by the 16th Annual Webby Awards and approximately 40% of the Bohomamma community are women in their 30s and 40s.
It is precisely because of the fierceness of our key demographic that we felt empowered; we began thinking "there is so much more we can do..."
We pay attention to the lives of our subscribers and Facebook followers, and such; and, we began to notice grandmothers from Indiana and boys from the Bronx, as subscribers. We categorize our new friends as friends of a good story and a secret orator themselves.
We got tickled us and decided to stay on this creative path for a while. We like the idea of sharing Eminem's life and songs with the grandmother from Indiana; and, we love the idea of sharing a June Cash acoustic one with the boy from the Bronx.